How To Register As Non Profit On Facebook

Protecting Your Brand With Facebook Challenges

One of the biggest points of concern among nonprofit outreach coordinators and communications directors is that they have little to no control over how fundraisers depict their organization on Facebook— whether in words or photos.

For a nonprofit, protecting your brand is absolutely essential. Your donors trust your brand enough to give their own hard-earned money in support of it. It's been carefully crafted, and with one rogue fundraiser, can be damaged as well.

Luckily, there are steps you can take to regain some control of how your organization is represented. Here's how:

1. Choose a high-quality, relevant, and engaging cover photo for your nonprofit's page.
2. Create a short, clear, and motivating mission statement to pre-populate fundraisers.
   

When a supporter starts a fundraiser, they select your nonprofit from a list. They write their own title, such as "Brian's Birthday Fundraiser for [Nonprofit's Name]." Then, they're prompted to write a personal message about why they're raising money for you.

The personal message that pre-populates looks something like this:

"Want to join me in supporting a good cause? I'm raising money for [Nonprofit's Name] and your contribution will make an impact, whether you donate $5 or $500. Every little bit helps. Thank you for your support. I've included information about [Nonprofit Name] below."

This is then followed by your mission statement. Further, Facebook will automatically suggest your cover photo as the image for the fundraiser— and many fundraisers will choose to use this suggestion. While people can change all of this information, it's a great idea to give them a solid foundation to start from!

How To Promote a Fundraiser on Facebook

After taking proactive steps to protect your brand, the rest of the Facebook fundraising process may seem fairly hands-off for nonprofit professionals such as yourself. However, to truly have success with the platform, it's time to reframe your view of a nonprofit's involvement in these fundraisers.

The key is discovering these Facebook fundraisers when they're started— something you'll read about in the next section— and connecting with the users that started them. After discovering a new fundraiser, you should quickly thank the users that started it publicly on their Facebook timeline.

From there, you should communicate regularly with that supporter and give them inspiration and tips to increase the interaction with their fundraiser. As far as tips, encourage them to:

• Give to the fundraiser themselves first.
• Regularly share the effort.
• Share updates with supporters as the fundraiser progresses.
  

While this may seem like a complicated effort, there are companies that have optimized the process. For example, at GoodUnited we have created a process for automating this messaging. From the initial user opt-in to our custom messaging sequences using the Facebook messenger platform, we're able to communicate with supporters where they are— on social networks.

Beyond that, you might even choose to share the fundraiser on your nonprofit's wall— depending on the creator's privacy settings— and encourage other supporters of your organization to take part as well. By getting involved in the process, you can secure more donations for your cause!

Facebook Challenge Communications: Key Questions

How do I know when someone starts a fundraiser?

Users that create fundraisers on behalf of your organization are some of your most powerful supporters. Not only will they give to your organization, but they're dedicated enough to advocate for you to their friends, family members, and the general public. Discovering these fundraisers is crucial for building relationships with key supporters and sharing information about how they can maximize funds raised.

Beyond that, discovering fundraisers allows you to monitor the progress of their efforts and predict how much Facebook will deposit into your account. But, how do you discover when fundraisers are started?

There are two main ways to do so:

1. Turn on notifications. When a fundraiser raises at least $50, Facebook will notify the administrator of your page about the accomplishment.
2. Visit your administrator page. On this page, you can see a running list of ongoing fundraisers.
   

When viewing ongoing fundraisers on your administrator page, you can see the following information:

• Title of the fundraiser
• Name of the user who started it
• Photo being used to promote the campaign
• Goal amount
• Amount raised so far
• Time left in the fundraiser
  

While this view provides some valuable information, this alone isn't enough to make an actionable difference in your fundraising efforts. Continue reading to learn why.

Recent Updates to Facebook Fundraiser Reporting

One challenge with how Facebook has historically reported ongoing fundraisers is that your administrator page defaults to show fundraisers that have raised $50+ first.

Why is this such a challenge? Well, fundraisers that have already raised $50+ only represent a small percentage of all fundraisers started on your behalf (about 30 - 50% of the total fundraisers). Further, this view defaults to showing fundraisers that are almost complete, first. When a fundraiser is in its final days, there isn't much your organization can do to elevate it further.

To have a positive impact on your supporters' fundraising efforts, you need to discover them early on— more than likely, before they have raised $50+. However, to find these fundraisers, you would need to scroll many pages back into the full listing of fundraisers started on behalf of your nonprofit.

Luckily, Facebook has unveiled a powerful new feature that makes this significantly easier.

The newly unveiled "Sort and Filter" option allows you to organize fundraisers by:

• Creation Date
• Status (Active, Completed)
• Fundraiser Type (ex: Birthday Fundraisers)
• Creator Description (Generic Description, Personalized Description)
• Thanked or Non-Thanked
  

To access this view from your organization's Facebook account, you would navigate to the "Fundraiser" tab and click on "Sort and Filter."

While this information may not be as comprehensive as nonprofits might hope, it is still a big step in the right direction. For example, the filtering function empowers you to discover fundraisers that your organization hasn't thanked yet to quickly express your gratitude. And, you can contact fundraisers as soon as they start a campaign to share tips, encourage them, and show appreciation.

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How do I find and thank top Facebook fundraisers?

It's important to discover top fundraisers, as these supporters represent those most passionate about your cause (when viewing the total amount raised as a proxy). Connecting with these top fundraisers and thanking them for their efforts is the first step toward valuable relationships for years to come.

While the information in the above section is helpful, it's still somewhat basic. You're able to discover fundraisers and filter those by thanked and non-thanked fundraisers, discovering those you still need to acknowledge. However, you're not able to sort out those which represent top fundraisers and by proxy, top supporters.

Unfortunately, Facebook hasn't made it easy for nonprofits to find and interact with these top fundraisers.

Nonprofits registered with Facebook fundraising can access two reports— the Daily Transaction Report and the Payout Report. In this section, we're going to discuss how your nonprofit can utilize the Daily Transaction Report to discover top fundraisers.

At face value, this report isn't particularly useful. However, by creating a Facebook Fundraiser Spreadsheet, you can discover how much each fundraiser raised and in turn, determine which supporters raised the most.

Here are the steps to build your own Facebook Fundraiser Spreadsheet:

1. Download your Daily Transaction Reports.
2. Open these reports in Google Sheets and combine all files into a single file via copy/paste.
3. Label the tab "Daily Transaction Report."
4. Create a new tab and label it "Insights."
5. In the Insights tab, add labels to two columns: Campaign Owner Name, Total Donations.
6. Identify all the people who started fundraisers using the UNIQUE function. In the cell below Campaign Owner Name, type [=unique(]. Then, select the Campaign Owner name column in the Daily Transaction Report.

1. The equation should look like this: =unique('Daily Transaction Report'!T:T)

1. In the cell below Total Donations, type [=sumif(]. Add the Campaign Owner Name column from the Daily Transaction Report table, the cell of the person for whom you want to see totals, and the Donation Amount column from the Daily Transaction Report.

1. The equation should look like this: =sumif('Daily Transaction Report'!T:T,B3,'Daily Transaction Report'!C:C)
   

Drag down this formula to populate the rest of the Total Donation column. Now, you can see who started fundraisers and how much they raised, so you can determine which individuals out of your total population of fundraisers raised the most.

Then, you can contact these supporters accordingly. Be sure to thank them for starting the fundraiser and consider following up with updates regarding what their fundraiser benefitted. This is a great way to build long-lasting connections between that supporter and your organization!

How do I find and thank top donors to Facebook Challenges?

The success of Facebook fundraising has non-profits feeling delighted, eager, and more than a little confused. This is a new process for many nonprofit professionals! However, even with a  new format, the first rule of fundraising still rings true:

Thank your donors, and do so quickly.

Unfortunately, Facebook intentionally makes it difficult to thank donors. While you can access donor names, you can't access email addresses or any other contact information that would make thanking and relationship-building easy. Further, while you can manually click through to donors and thank them individually that way, you can be marked as a potential threat by Facebook and have your account disabled if you click through to too many (a number that evolves).

Luckily, there is a way to identify top donors to your Facebook fundraisers— once again, by creating a spreadsheet and sorting it.

Refer back to the spreadsheet you created in the above section and navigate to the Daily Transaction Report tab. Then, do the following:

1. Select the "Donation Amount" title cell.
2. Add a filter by clicking on Data (from the top menu) and selecting Filter (Data > Filter).
3. Now you can filter the Donation Amount column. Click on the upside-down pyramid and select Z → A to sort by largest donations.
   

By doing this, you can see the highest donation made and the first name, last name, and potentially the email address of the supporter that made it. You can then contact these donors with a personalized thank you message.

In addition, there are a few other ways to find and thank donors:

• Ask the fundraiser to post a thank you to their timeline. Send a letter to your top fundraisers and ask them to post it to their timeline on your behalf. Make sure it's personalized and specific for their exact fundraiser.
• Post a thank you and tag the fundraiser. Post a thank you note to the fundraiser themselves, personalized for their efforts. Depending on their settings, their friends may see this thank you as well.
• Respond to tags. Sometimes, donors will tag your organization saying that they gave. Respond to these tags with a thoughtful thank you.
• Use the email addresses you get. If the donor opts in to share their email address, Facebook will share it with you. Send a follow-up thank-you email to those donors.
  

While Facebook doesn't provide a ton of donor contact information, it's still entirely possible to contact and thank supporters through the platform.

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How To Register As Non Profit On Facebook

Source: https://www.goodunited.io/ultimate-nonprofit-guide-to-facebook-fundraisers

Posted by: johnsondeprectuod.blogspot.com

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